By: Lei’Lani J.
The nail industry has evolved from simple manicures to works of art. According to an article published on LinkedIn, the nail industry generates over $9 billion annually and is projected to generate over $13 billion by the year 2027. The average person spends $50 to $60 per service once or twice a week on nail art. Why is the cost so high and why are people choosing to spend this amount?
The cost of nail art depends on what you get and how intricate the designs are. Nail art has changed from the innovative airbrush designs that were popular in the 1990s to actual 3D art. Some people spend the money because many use nail art as their voice, it’s therapeutic, and it’s a fun conversation starter.
The first step of the process is choosing the nail shape. Nail shapes are defined as square, squoval, round, oval, almond, ballerina, and stiletto. Once your nail shape has been determined, the super fun decisions begin.
Many people are choosing designs based on a particular theme, mood and/or personality. Some celebrities such as Saweetie use nail art to express themselves. She even had gummy bear inspired nails! Some creative designs have ranged from well-known luxury design logos, 3D flowers, jewelry, mermaid tails to aquarium nails with real water bubbles!
Nail art can be used to pay homage to your favorite sports team, music artists or organizations. Some fans of Girl Scout have shown their love and admiration through nail art by painting simulated pictures of their favorite cookies. Nail art can convey stories and themes. What was once unusual is now common.
Nail art has become a part of everyday life. Ideas are posted on social media platforms as well as DIY tutorials. What is the best design? Is it a painted design? Alternating different nail polish colors? 3D designs or all of them?! No matter what design you choose, nail art is a fun and creative way to express your personality or show your appreciation of art.
Cited:
Nailing it: Exploring the Global Market Size, Growth Projection, and Trends in the Nail Industry
https://www.linkedin.com/pulse/nailing-exploring-global-market-size-growth-projection-trends/
How Much Does It Cost to Get Your Nails Done?
https://www.styleseat.com/blog/how-much-nails-cost/
Saweetie's Gummy Bear Nails Look Like They Belong In a Candy Store
https://www.allure.com/story/saweetie-hot-pink-gummy-bear-nails
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